Money doesn’t grow on trees, really?

En diversas ocasiones ocasiones mi madre me comentó que ella creía que todos los seres humanos por el hecho de ser seres humanos deberían tener una renta básica que garantizase unos mínimos de dignidad. Yo, ante esta idea siempre respondía diciendo que económicamente eso no tenía ningún sentido ya que […]

Cybersecurity

  First, let me state the problem, then I will tell you the solutions: Yesterday the world echoed a news about how a hack attack had almost checkmated many hospitals and companies around the world. You can see here the news: https://www.nytimes.com/2017/05/12/world/europe/uk-national-health-service-cyberattack.html?_r=0 This is big news, some people blamed US government, […]

Love makes Love, Hate makes Hate

Hoy estamos asistiendo al resurgir del odio. En España tenemos ejemplos recientes: Políticos deciden usar sus horas de trabajo para crear odio desde unas regiones a otras regiones. Prensa usa en sus titulares comentarios de culpabilidad antes de que las personas tan siquiera hayan sido condenadas. Todo el mundo opina desde […]

Help from the Gyre

[vimeo clip_id=25563376 byline=0 portrait=1 title=1 ]     Sustainability is also thinking about the legacy we give to future generations and thinking about the long-term effects of production over production itself. The movie talks by itself about beauty and horror all in the same spot. I was once told by […]

Marca España. Spain as a Brand.

Aunque parece que este artículo de marketing se sale de la línea de sostenibilidad marcada en este blog no es así y  espero que a la lectura del post se entienda el porqué. La marca es un intangible en la mente, la parte más artística del marketing, donde la realidad […]

We need to do something about poverty in our System

[youtube=http://www.youtube.com/watch?v=Qt2mbGP6vFI&w=420&h=315]   It looks quite obvious  there are some truth in Phil Collins’ claim, «another day for us in paradise». I find it insane to turn the head away when confronting with a face to face situation with poverty. I find it true worldwide but particularly in our modern societies. […]

The Law

Law should set the floor for the sustainability by being flexible and sustainable itself. I received not so long ago an e-mail from a friend in the Basque Country claiming the death of the common sense in the Law due to several issues that recently have been happening around the […]

The Value of Nothing

The Colbert Report Get More: Daily Show Full Episodes,Indecision Political Humor,The Colbert Report on Facebook   Introduction I saw today this interesting video about how much a burger would cost if all the hidden costs would be taken into account. $200 looks like a lot, but according with common sense […]